New to the Process
Congratulations! You understand the importance of having a video to help spread your message and connect to your buyers. Now what? The first step towards action is always the hardest. So here’s a few questions to think about before you take that first step.
It’s easy to say, “get more business” or “make more money.” While this is true, it’s vague and can also be achieved by other means of advertising which require less investment in time, effort and money. Consider the power and reach video has and how it can affect your goals in the long term.
Knowing your buyer is critical when deciding how you want your message played out. Age, status, and location can determine what’s in your video. Watch a variety of video ads targeted to different age groups from children to older adults and you’ll have very different experiences. More general and broader appeal can also be achieved, but that would involve careful planning with the video professional you collaborate with.
It’s good to familiarize yourself with different ways you can tell your story. There’s animated pictures or graphics on screen illustrating your service or products with a narration. The business owner can be on camera telling their story or give a tour of the business or satisfied customers giving positive testimonials on camera.You can also dramatize a fictional scenario with actors and how your product or service will solve a problem. Watch a variety of video ads and see which type works for you. Focus on the best way your message can be told regardless of cost and then work with your video professional to see if it can be achieved or adjusted to fit your budget.
You have some homework to do. Embrace this stage as a way to dream up all the possibilities without judgement and have a list of five ideas if you can think of that many. Then let’s discuss them over a cup of coffee or tea (with no obligation and no judgement) and see where it goes.
1.What do I hope to achieve by creating a video?
2. Who are you trying to reach?