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Clear about my Vision
Congratulations! You understand the importance of having a video to help spread your message and connect to your buyers and have a clear idea of how you want your video to look. You may have even drafted a script. What’s the next course of action?
First, consider these questions I shared with those who are new to the process and have a few ideas. If your vision answers them, fantastic! If not, you now have a way to make your intentions more focused.
It’s easy to say, “get more business” or “make more money.” While this is true, it’s vague and can also be achieved by other means of advertising which require less investment in time, effort and money. Consider the power and reach video has and how it can affect your goals in the long term.
Knowing your buyer is critical when deciding how you want your message played out. Age, status, and location can determine what’s in your video. Watch a variety of video ads targeted to different age groups from children to older adults and you’ll have very different experiences. More general and broader appeal can also be achieved, but that would involve careful planning with the video professional you collaborate with.
It’s good to familiarize yourself with different ways you can tell your story. There’s animated pictures or graphics on screen illustrating your service or products with a narration. The business owner can be on camera telling their story or give a tour of the business or satisfied customers giving positive testimonials on camera.You can also dramatize a fictional scenario with actors and how your product or service will solve a problem. Watch a variety of video ads and see which type works for you. Focus on the best way your message can be told regardless of cost and then work with your video professional to see if it can be achieved or adjusted to fit your budget.
Now that your vision is more solid, it’s time for the next step and share them with a video professional. Let’s discuss them over a cup of coffee or tea (with no obligations and no judgement) and see where it goes.
1.What do I hope to achieve by creating a video?
2. Who am I trying to reach?